Here It Comes — Lester Beall, 1930s

Lester Beall's Here It Comes is a dynamic 1930s poster created for the Rural Electrification Administration, U.S. Department of Agriculture. A smiling lineman grips an electric line while wearing his work clothes, tool belt and climbing equipment, turning the arrival of rural electricity into an optimistic image of technological progress.

Beall combines monochrome photographic imagery with sweeping fields of vivid orange and warm cream, while a brilliant yellow panel carries the direct announcement "Here It Comes." Strong typography, geometric color and dramatic photomontage give the composition the unmistakable energy of American modernist graphic design.

Artwork Details

• Artist: Lester Beall (1903–1969)
• Title: Here It Comes
• Original title: Here it comes Rural Electrification Administration, U.S. Department of Agriculture
• Series: Rural Electrification Administration / Posters: Artist Posters
• Date: 1930s
• Period: American Modernism / 1930s
• Place of Origin: United States
• Medium: Color print (poster)

Framed Print Details

• Fine art printing: Professional 12-color fine art printing technology produces vivid, accurate colors with strong tonal depth and significantly greater nuance than standard 4-color inkjet printing.
• Paper: Smooth premium matte paper with a clean, glare-free finish.
• Paper weight: 200 gsm (80 lb).
• Paper thickness: 0.26 mm (10.3 mils).
• Frame material: Durable pine wood.
• Frame dimensions: Approximately 20 mm (0.79 in) deep and 10–14 mm (0.4–0.6 in) wide.
• Protection: Shatterproof plexiglass protects the print while keeping the framed artwork lightweight.
• Ready to hang: A hanging kit is included, allowing the framed print to be mounted directly on the wall.
• Available sizes: Offered in a range of sizes to suit different spaces.
• Materials: Printed using FSC-certified paper and wood where available.
• Production: Each framed print is produced to order through a trusted international network of professional print studios.
• Shipping: Worldwide shipping is available.
• Made to order: There is no minimum order quantity. Each piece is printed and assembled on demand, reducing unnecessary stock and waste.

Exact frame dimensions, component availability, and production specifications may vary slightly depending on the selected size and destination.