Light — Lester Beall Rural Electrification Poster, 1930s

Lester Beall's Light — Rural Electrification Administration is a striking example of American modernist poster design from the 1930s. An enormous white light bulb dominates the composition against broad fields of deep blue and warm red, while a distant farmhouse glows on the horizon beneath radiating beams of electric light.

Beall reduces the promise of rural electrification to bold geometric forms, strong typography and an exceptionally restrained palette. The result is both functional communication and sophisticated graphic design, capturing an era when access to electricity represented modernization and profound change for rural American communities.

Artwork Details

• Artist: Lester Beall (1903–1969)
• Title: Light — Rural Electrification Administration
• Original title: Light - Rural electrification administration / Beall.
• Series: Posters: Artist Posters
• Date: 1930s
• Period: American Modernism / 1930s
• Place of Origin: United States
• Medium: Color print (poster)

Framed Print Details

• Fine art printing: Professional 12-color fine art printing technology produces vivid, accurate colors with strong tonal depth and significantly greater nuance than standard 4-color inkjet printing.
• Paper: Smooth premium matte paper with a clean, glare-free finish.
• Paper weight: 200 gsm (80 lb).
• Paper thickness: 0.26 mm (10.3 mils).
• Frame material: Durable pine wood.
• Frame dimensions: Approximately 20 mm (0.79 in) deep and 10–14 mm (0.4–0.6 in) wide.
• Protection: Shatterproof plexiglass protects the print while keeping the framed artwork lightweight.
• Ready to hang: A hanging kit is included, allowing the framed print to be mounted directly on the wall.
• Available sizes: Offered in a range of sizes to suit different spaces.
• Materials: Printed using FSC-certified paper and wood where available.
• Production: Each framed print is produced to order through a trusted international network of professional print studios.
• Shipping: Worldwide shipping is available.
• Made to order: There is no minimum order quantity. Each piece is printed and assembled on demand, reducing unnecessary stock and waste.

Exact frame dimensions, component availability, and production specifications may vary slightly depending on the selected size and destination.