Rural Electrification Administration — Lester Beall

Lester Beall combines rural photography with broad fields of red, cream, and blue in this striking 1930s design for the Rural Electrification Administration. A man and young girl lean against a weathered wooden fence beneath flag-like horizontal stripes, bringing a human presence to the poster’s carefully controlled geometric structure.

Created for the United States Rural Electrification Administration, the composition reflects Beall’s direct approach to modern graphic communication. Photographic figures, rough timber, saturated color, and generous open space are brought together with remarkably little text. The result is a distinctly American image in which rural life and modern visual design meet within a concise public-information poster.

Artwork Details

• Artist: Lester Beall
• Title: Rural Electrification Administration, U.S. Department of Agriculture
• Original title: Rural Electrification Administration, U.S. Department of Agriculture / Beall
• Series: Rural Electrification Administration posters
• Date: 1930s
• Period: New Deal era
• Place of Origin: United States
• Medium: Color print (poster)

Framed Print Details

• Fine art printing: Professional 12-color fine art printing technology produces vivid, accurate colors with strong tonal depth and significantly greater nuance than standard 4-color inkjet printing.
• Paper: Smooth premium matte paper with a clean, glare-free finish.
• Paper weight: 200 gsm (80 lb).
• Paper thickness: 0.26 mm (10.3 mils).
• Frame material: Durable pine wood.
• Frame dimensions: Approximately 20 mm (0.79 in) deep and 10–14 mm (0.4–0.6 in) wide.
• Protection: Shatterproof plexiglass protects the print while keeping the framed artwork lightweight.
• Ready to hang: A hanging kit is included, allowing the framed print to be mounted directly on the wall.
• Available sizes: Offered in a range of sizes to suit different spaces.
• Materials: Printed using FSC-certified paper and wood where available.
• Production: Each framed print is produced to order through a trusted international network of professional print studios.
• Shipping: Worldwide shipping is available.
• Made to order: There is no minimum order quantity. Each piece is printed and assembled on demand, reducing unnecessary stock and waste.

Exact frame dimensions, component availability, and production specifications may vary slightly depending on the selected size and destination.